From Publishers Weekly

Following his superb story collections Civilwarland in Bad Decline (1996) and Pastoralia (1999), as well as last year's novella The Brief and Frightening Reign of Phil, Saunders reaffirms his sharp, surreal vision of contemporary, media-saturated life, but keeps most of the elements within his familiar bandwidth. In the sweetly acerbic "My Flamboyant Grandson," a family trip through Times Square is overwhelmed by pop-up advertisements. In "Jon," orphans get sold to a market research firm and become famous as "Tastemakers & Trendsetters" (complete with trading cards). "CommComm" concerns an air force PR flunky living with the restless souls of his parents while covering for a spiraling crisis at work. The more conventionally grounded stories are the most compelling: one lingers over a bad Christmas among Chicago working stiffs, another follows a pair of old Russian-Jewish women haunted by memories of persecution. Others collapse under the weight of too much wit (the title story especially), and a few are little more than exercises in patience ("93990," "My Amendment"). But Saunders's vital theme—the persistence of humanity in a vacuous, nefarious marketing culture of its own creation—comes through with subtlety and fresh turns. (May)
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From Bookmarks Magazine

Can there be too much good Saunders? Critics praise the book but then admit that reading the stories in succession almost overwhelmed them. As he did in CivilWarLand in Bad Decline and Pastoralia, Saunders takes our world to its logical extremes, sometimes to the point of oversaturation. If his work seems avant-garde, it's approachably so, probably because of his ability to "construct a story of absurdist satire, then locate within it a moment of searing humanity" (Boston Globe). There is some unevenness to his latest collection (both the title story and "Brad Carrigan, American" leave many critics grumbling, while "Bohemians" was chosen for this year's Best American Short Stories), but reviewers agree that there's no substitute for Saunders at his best—especially in small doses.

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